Brand Identity Prism

Physique

The physical characteristics and the primary objective of your product or service create some specific images, ideas and emotions among the consumers.

Relationship

A brand can symbolize some specific relationship between two people, such as mother and child, bond of two friends, etc. To highlight the aspect, a brand manager is highly required for an organization who can present the idea of depicting a relationship in a well-processed manner.

Reflection

This aspect signifies the reference direct to the stereotypical consumer of the brand.

Personality

Making contacts with consumers in some specific ways, organizations try to make consumers’ realize that they have actually constituted an individual with a certain character that always speak to them.

Culture

The culture of the brand establishes link between brand organizations. Many companies are clearly depicting the country of their origin. For instance, the soft drink giant Coca-Cola always highlights the value of America; the country of its origin.

Self-Image

The term “Self-image” stands for a mirror held by the targeted group itself.