Category: Branding

Brand Identity Prism

Brand Identity Prism branding The Brand Identity Prism is a concept coined by J. Kapferer in 1986. According to him, any brand can be identified by its characteristics. The Brand Prism is represented by a hexagonal prism which defines 6 characters of a brand. 6 characters of a Brand Physique The physical characteristics and the primary objective of your product or service create some specific […]